Fragments Reclaimed
This project reflects the feeling of being in pieces and the journey of putting yourself back together. It focuses on healing, growth, and the support that helps us reclaim the parts of ourselves that once felt scattered.
I aimed to show the beauty in vulnerability and the renewal that comes from letting go of what holds us back. Balancing the broken elements without overwhelming the composition was a challenge, so I used open space to keep the design grounded while still emphasizing the fragmented shapes.
Celestial Harmony
Celestial Harmony is a concept book that explores astrology and the distinct traits of each zodiac sign. It focuses on how planetary influences and star connections shape personality and human behavior.
A key challenge was balancing the zodiac symbols with the title. I arranged the symbols in a way that supported the main text without distracting from it, creating a clean and balanced design that reflects the theme of the book.
Book Covers
Logos
Logos
Fragments Reclaimed
This project reflects the feeling of being in pieces and the journey of putting yourself back together. It focuses on healing, growth, and the support that helps us reclaim the parts of ourselves that once felt scattered.
I aimed to show the beauty in vulnerability and the renewal that comes from letting go of what holds us back. Balancing the broken elements without overwhelming the composition was a challenge, so I used open space to keep the design grounded while still emphasizing the fragmented shapes.
Celestial Harmony
Celestial Harmony is a concept book that explores astrology and the distinct traits of each zodiac sign. It focuses on how planetary influences and star connections shape personality and human behavior.
A key challenge was balancing the zodiac symbols with the title. I arranged the symbols in a way that supported the main text without distracting from it, creating a clean and balanced design that reflects the theme of the book.
Fragments Reclaimed
This project reflects the feeling of being in pieces and the journey of putting yourself back together. It focuses on healing, growth, and the support that helps us reclaim the parts of ourselves that once felt scattered.
I aimed to show the beauty in vulnerability and the renewal that comes from letting go of what holds us back. Balancing the broken elements without overwhelming the composition was a challenge, so I used open space to keep the design grounded while still emphasizing the fragmented shapes.
Celestial Harmony
Celestial Harmony is a concept book that explores astrology and the distinct traits of each zodiac sign. It focuses on how planetary influences and star connections shape personality and human behavior.
A key challenge was balancing the zodiac symbols with the title. I arranged the symbols in a way that supported the main text without distracting from it, creating a clean and balanced design that reflects the theme of the book.
Magazine
The Art of Self Care Magazine
This magazine was created from scratch and explores the idea of minimalism and the impact it can have on everyday life. It shows how simplicity can shape the way we think and help us live with more intention and productivity. The cover was inspired by Piet Mondrian, whose bold colors and abstract forms create strong impact through minimal imagery, which is what I aimed to capture here. One of the main challenges was avoiding any online elements, so I designed and photographed everything myself, making the project feel more personal and meaningful.
The Art of Self Care Magazine
This magazine was created from scratch and explores the idea of minimalism and the impact it can have on everyday life. It shows how simplicity can shape the way we think and help us live with more intention and productivity. The cover was inspired by Piet Mondrian, whose bold colors and abstract forms create strong impact through minimal imagery, which is what I aimed to capture here. One of the main challenges was avoiding any online elements, so I designed and photographed everything myself, making the project feel more personal and meaningful.
The Art of Self Care Magazine
This magazine was created from scratch and explores the idea of minimalism and the impact it can have on everyday life. It shows how simplicity can shape the way we think and help us live with more intention and productivity. The cover was inspired by Piet Mondrian, whose bold colors and abstract forms create strong impact through minimal imagery, which is what I aimed to capture here. One of the main challenges was avoiding any online elements, so I designed and photographed everything myself, making the project feel more personal and meaningful.
Email Designs
Email Designs
Email Marketing Designs
These email designs showcase brand identity while promoting products, sales, and seasonal campaigns. Using bold headlines, compelling visuals, and clear calls to action, each layout balances visual appeal with function. Spanning industries from skincare to bikes to beverages, they demonstrate my adaptability while maintaining clarity, hierarchy, and brand consistency.
Email Marketing Designs
These email designs showcase brand identity while promoting products, sales, and seasonal campaigns. Using bold headlines, compelling visuals, and clear calls to action, each layout balances visual appeal with function. Spanning industries from skincare to bikes to beverages, they demonstrate my adaptability while maintaining clarity, hierarchy, and brand consistency.
Email Marketing Designs
These email designs showcase brand identity while promoting products, sales, and seasonal campaigns. Using bold headlines, compelling visuals, and clear calls to action, each layout balances visual appeal with function. Spanning industries from skincare to bikes to beverages, they demonstrate my adaptability while maintaining clarity, hierarchy, and brand consistency.
Welcome to my portfolio.
My name is Uriel Lopez.
I enjoy creating visuals that tell a story and make people feel something. Growing up in Orange County, I was the kid who was always drawing, and that creativity grew into a passion I developed while studying art at Cal State Fullerton. Art is how I express myself and connect with the world, and I draw inspiration from everyday moments, culture, and emotion.
I enjoy creating visuals that tell a story and make people feel something. Growing up in Orange County, I was the kid who was always drawing, and that creativity grew into a passion I developed while studying art at Cal State Fullerton. Art is how I express myself and connect with the world, and I draw inspiration from everyday moments, culture, and emotion.
I enjoy creating visuals that tell a story and make people feel something. Growing up in Orange County, I was the kid who was always drawing, and that creativity grew into a passion I developed while studying art at Cal State Fullerton. Art is how I express myself and connect with the world, and I draw inspiration from everyday moments, culture, and emotion.
Welcome to my portfolio.
My name is Uriel Lopez.
Welcome to my portfolio.
My name is Uriel Lopez.
Book Covers
Book Covers
Posters
Brand Packaging
Brand Packgaing
Beekind Glowables is a conceptual beeswax candle brand inspired
by nature and sustainability. The project explores how warm color,
minimal form, and thoughtful packaging communicate care and
environmental awareness, with AI supporting parts of the creative
process.
Beekind Glowables
Packaging Layout
The packaging layout is built around a hexagonal form inspired by
honeycombs. This structure reinforces the brand concept while
creating a visually distinct and functional package. The dieline
demonstrates technical understanding of packaging construction
and print ready layout.
Posters
Brand Packaging
Concept Sketches to Final Logo
Early sketches explored combining a bee’s structure with a candle structure to
create a friendly and recognizable symbol. The final icon was selected for its
clarity and ability to communicate warmth and care while reading clearly as
both a bee and a candle at a glance.
Pattern Development
A custom pattern using simplified bees elements reinforces
the presence of bees across the brand while adding subtle
texture to the packaging without competing with the primary
logo or product information.
Color Palette
The color palette reflects the natural warmth of bees and
beeswax, using honey inspired yellows balanced with deeper
browns and grounding neutrals to create an authentic and
approachable feel across packaging and print.
The color palette reflects the natural warmth of bees and
beeswax, using honey inspired yellows balanced with deeper
browns and grounding neutrals to create an authentic and
approachable feel across packaging and print.
AI Assisted Icon Development
AI supported rapid exploration of icon concepts, enabling
efficient refinement and selection of clean, minimal forms
aligned with the brand.
Conclusion
This project demonstrates my ability to build a cohesive brand and packaging system from concept to execution. By combining traditional design principles with AI supported tools, I was able to explore ideas efficiently while maintaining full creative control and intention throughout the process. The final outcome is effective in its warm and inviting presence, reinforcing the brand’s environmentally conscious values while the calming scent evokes a sense of peace, balance, and harmony.
Posters
Logos
Magazine
Email Designs
Magazine
Email Designs
Logos
Beekind Glowables
Beekind Glowables is a conceptual beeswax candle brand
inspired by nature and sustainability. The project explores
how warm color, minimal form, and thoughtful packaging
communicate care and environmental awareness, with AI
supporting parts of the creative process.
Packaging Layout
The packaging layout is built around a hexagonal form inspired by honeycombs. This structure reinforces the brand
concept while creating a visually distinct and functional package. The dieline demonstrates technical understanding
of packaging construction and print ready layout.
Concept Sketches to Final Logo
Concept Sketches to Final Logo
Early sketches explored combining a bee’s structure with a candle structure to create a friendly and recognizable symbol. The final icon was selected for its clarity and ability to communicate warmth and care while reading clearly as both a bee and a candle at a glance.
Pattern Development
A custom pattern using simplified bee elements reinforces the presence of bees across the brand while adding subtle texture to the packaging without competing with the primary logo or product information.
Color Palette
The color palette reflects the natural warmth of bees and beeswax, using honey inspired yellows balanced with deeper browns and grounding neutrals to create an authentic and approachable feel across packaging and print.
AI Assisted Development
AI supported rapid exploration of icon concepts, enabling efficient refinement and selection of clean, minimal forms aligned with the brand.
This project demonstrates my ability to build a cohesive brand and packaging system from concept to execution. By combining traditional design principles with AI supported tools, I was able to explore ideas efficiently while maintaining full creative control and intention throughout the process. The final outcome is effective in its warm and inviting presence, reinforcing the brand’s environmentally conscious values while the calming scent evokes a sense of peace, balance, and harmony.
Conclusion
Beekind Glowables is a conceptual beeswax candle brand inspired
by nature and sustainability. The project explores how warm color,
minimal form, and thoughtful packaging communicate care and
environmental awareness, with AI supporting parts of the creative
process.
Beekind Glowables
Packaging Layout
The packaging layout is built around a hexagonal form inspired by
honeycombs. This structure reinforces the brand concept while
creating a visually distinct and functional package. The dieline
demonstrates technical understanding of packaging construction
and print ready layout.
Concept Sketches to Final Logo
Early sketches explored combining a bee’s structure with a candle structure to
create a friendly and recognizable symbol. The final icon was selected for its
clarity and ability to communicate warmth and care while reading clearly as
both a bee and a candle at a glance.
Pattern Development
A custom pattern using simplified bees elements reinforces
the presence of bees across the brand while adding subtle
texture to the packaging without competing with the primary
logo or product information.
The color palette reflects the natural warmth of bees and
beeswax, using honey inspired yellows balanced with deeper
browns and grounding neutrals to create an authentic and
approachable feel across packaging and print.
The color palette reflects the natural warmth of bees and
beeswax, using honey inspired yellows balanced with deeper
browns and grounding neutrals to create an authentic and
approachable feel across packaging and print.
AI Assisted Icon Development
AI supported rapid exploration of icon concepts, enabling
efficient refinement and selection of clean, minimal forms
aligned with the brand.
Color Palette
This project demonstrates my ability to build a cohesive brand and packaging system
from concept to execution. By combining traditional design principles with AI
supported tools, I was able to explore ideas efficiently while maintaining full creative
control and intention throughout the process. The final outcome is effective in its
warm and inviting presence, reinforcing the brand’s environmentally conscious values
while the calming scent evokes a sense of peace, balance, and harmony.
Conclusion